Advertising can be cost effective
Most business websites now carry advertising to help their brand and to create a financial cash flow. Most times the amounts received are small. What is important is that the companies shown on a website should “Fit in” with the target market of the site. Not a lot of point in advertising Stockings on site for wood machinery.
The choice is to join one of the major Affiliate Firms which handle major accounts, like airlines, hotels etc. You can sometimes wait weeks or months to be approved and then have access to the advertising material they want you to use. A good example of a site using this method is the Northampton Business Directory in the UK. For smaller companies concentrating in a specialised or local market, this may not be the best solution.
Increasing Sales on a budget
This is always a challenge. First you have to decide what funds are available and when the first results are expected. Owning your own private Affiliate Network could be the solution to increasing sales for your business. Make contact if you would like further details.