Every business needs sales
Managing a small business can be hard work, with very little time to look at the big picture. Possibly affiliate sales was never previously considered as a method for creating new customers.
Marketing comes first
If you are a UK based business, you will understand that Brexit will have an impact on your business. Maybe there are members of staff from other European countries, will they stay or move elsewhere? Can trained and skilled replacements be found? Retaining staff has always been a problem, plenty of competition for the right people. Good quality sales people are always in demand.
A plan B, could involve using the knowledge and skills of people with a Blog or website to project your business into a new market. Normally this would cost a significant amount of financial investment, but using the power of an Affiliate Network, this will only cost on a “by results”. The exposure of a business using visual and or video can bring a company directly into prominence.