Managing an affiliate network
If you’ve decided you want to create and manage an affiliate network for your business there are a few things you will inevitably need to know to ensure success:
– Which solution is the most cost effective and meets the needs of the business?
– Can the software be easily integrated into an existing website or a new dedicated website?
– Is the software fully supported?
– What is the pricing structure?
– How easy is the software to implement into the business?
– Are reporting facilities included?
– Are there a choice of payment systems available for affiliates?
Using an affiliate program to boost SEO
Effective SEO relies heavily on the amount of links pointing to a website to boost search engine rankings. The more links pointing to a website, the better chance the website has to rank better for targeted keywords. Search engines see websites with more relevant, non-spammy links as more authoritative and an affiliate program can help boost this immensely.
When your affiliates link back to your website pages, they are essentially ‘voting’ for your website which increases authority and can help to improve your search traffic.
This can have amazing implications over the long term and can potentially mean thousands more visitors to your site every month and thousands more potential customers.
Affiliate Software Solution
Once you have made the decision that owning your affiliate network is the right decision, then all you need is the best software at the best price.
The software used by Hosted Affiliates is fully supported and free updates are available for 12 months. Marketing your affiliate network can easily be done via your existing website, email newsletter, forums and social media channels. We will even completely take care of any design work for marketing materials such as banners, adverts and pop-ups.
New affiliates that join your program are automatically subscribed to a free MailChimp account for up to 2000 recipients. This is perfect for emailing your affiliates and letting them know about special offers and deals that they can promote to their audience. This way, you can maximise seasonal times of the year by promoting related offers (i.e. Christmas special offers).
All of these features come ready with full reporting features so that you can monitor progress and track any changes that you make.
Software to create banners and adverts
There are many different ways to create banners and adverts to promote your products. Some of the most popular utilise animation to help draw attention to the offer. Try to keep the affiliate in mind. They have to put your graphics onto their website if they want to promote your product or service. If you include too much flashing, too bright colours or inappropriate images, the users of your affiliate program will not want to put them onto their website.
Try to include a range of different styles and themes to allow for a wide range of diversity.
There are many different software packages available to create your marketing material.
Landing pages are incredibly important. If your affiliate traffic isn’t converting then you aren’t going to make any sales and that means your affiliates aren’t either. This is a big no-no and it is crucial that you get your landing pages converting to avoid losing your affiliates altogether.
Consider using a marketing agency to create your landing pages and make sure to split test crucial elements such as the copywriting or the headlines and ‘Buy’ button.
As your system grows, you may look to outsourcing the management of your network. Here at Hosted affiliates, we can take the daily stress out of managing an affiliate network.
Want to do it yourself?, here is the solution