Own Your Very Own Private Affiliate Network
If you ever thought that it was out of your reach to own and manage your very own affiliate network then think again! You are wrong!
Affiliate networks are usually managed by expensive marketing agencies. They manage the design and creation of all the marketing materials used by the affiliates to promote your products and services as well creating landing pages that convert visitors into customers. Some will even manage the process of obtaining affiliates and will accept or decline offers from potential affiliates based on your criteria. Marketing agencies will also communicate with your affiliates to inform them of important information such as new deals or special offers, or a change in terms and conditions, etc.
However, this all comes at a price which for some smaller businesses, is simply not affordable. This is where privately owned and managed affiliate networks are perfect.
Private affiliate networks
What is the benefit of owning a private affiliate network? It’s simple: control.
Companies could utilise existing marketing departments to control their very own affiliate network that they can promote to their audience to increase sales of their products, whilst marketing agencies could own an affiliate network to promote to their existing clients to extend their range of services.
Company owned network
A company owned network would be the perfect way for a company to cut out the ‘middle-man’, in this case the marketing agencies and reduce the costs to run their own network. This is particularly beneficial in the case of businesses that already have an established marketing department to design and create a lot of the resources necessary to ensure success for their affiliates.
This is also the perfect way for a company to expand their sales force locally, nationally and internationally to utilise their audience to the maximum to help grow the business to its full potential whilst maintaining full control.
Using a privately owned network to manage affiliates could be an incredibly effective way to boost revenue and to increase a range of services that could be provided to both new and existing clients. Perhaps the most attractive feature is the ability to control the cost of the network which is a very important aspect if you are reselling a service to your own customer base.
As mentioned above, this opens up other opportunities and many marketing agencies offer a multitude of additional services to customers using their affiliate network. This includes designing banners, adverts and landing pages as well as optimising and split-testing content to ensure conversion rates are optimised.
Hosted Affiliates can offer multiple different services to those looking to establish a private affiliate network:
– Software only. This is the software only, not including setup or affiliate management.
– Software installed directly onto dedicated website.
– Affiliate approval management.
– Much more available on request.
Affiliate networks are one of the easiest ways to grow your business using an existing customer base whether by increasing the range of services your marketing agency offers or by allowing your customers to become members of your sales team to promote your products across multiple platforms.