Experience has shown that the average business owner has little interest in the Internet and does not understand their own website. Ever wondered why a website which can be a major asset on the balance sheet gets so neglected?
Time is often the factor
Nowadays nobody has time to do all the jobs that should and need to be done, with possible lack of knowledge. A useful article called Is your website an asset or a liability makes interesting reading.
Customers now use the Internet to find and locate services and products, it is quick and free, without a progressive up to date site, you will not get found.